A HEARTY WELCOME at Advent in Tyrol

Tyrol has a reputation for being not only an innovative but also a traditionally minded province of Austria. In the run-up to Christmas in particular customs and traditions are the focal points.

Long live tradition!

All over Tyrol old traditions and habits, rites and customs are very much alive and visitors as well as locals are invited to experience Advent in Tyrol at close quarters. The range of Advent markets, Christkindl processions, crib exhibitions, Perchten and Krampus parades, and St Nicholas processions is not only extremely diverse but also virtually unlimited. This is one reason why Tirol Werbung and the well-established traditional Christmas markets joined forces in 2009.

We are partners of Advent in Tyrol

The objective of this novel cooperation is to enable a joint presence on the market on the one hand, and, on the other, to make the public aware of and receptive to smaller, choice Advent markets and pre-Christmas events. Eight partners have got together to initiate this joint undertaking: the town of Hall, the provincial capital Innsbruck, Kitzbuehel, the town of Kufstein, Lienz in East Tyrol, Mayrhofen, Rattenberg, Tyrol's smallest town and St. Johann in Tirol.

Quality that convinces

It is well worth noting at this point that all the Advent and Christmas markets presented here have been tested for quality. Visitors can expect to find markets of a very high standard.

The typical will not take a back seat

Even though a joint venture constitutes a merger, it does not mean that typical features of the various markets will be sacrificed. Quite the opposite – because the main aim is to preserve the many beautiful characteristics of the individual partners.